Smoking Cessation Apps Market
Number of pages: 100 | Report Format: PDF | Published date: 17 March, 2023
Historical Years – 2021 | Base Year – 2022 | Forecasted Years – 2023-2031
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Report Attribute |
Details |
|
Growth Rate |
CAGR of 12% from 2023 to 2031 |
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Base year for estimation |
2022 |
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Forecast Period |
2023-2031 |
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Historical Year |
2021 |
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Segments covered |
Operating System, Feature, and Region. |
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Regional scope |
North America, Europe, Asia Pacific, and the Rest of the World (ROW) |
According to the deep-dive market assessment study by Growth Plus Reports, the global smoking cessation market is expected to register a revenue CAGR of 12% during the forecast period.
Market Fundamentals
Smoking cessation refers to the process of quitting smoking or using tobacco products. Smoking cessation can have significant health benefits, including a reduced risk of developing lung cancer, heart disease, stroke, and other smoking-related illnesses. Smoking cessation can also improve quality of life, including the ability to breathe more easily, improved taste and smell, and better overall physical fitness. Many different methods and resources are available for smoking cessation, including nicotine replacement therapies (such as patches, gum, and lozenges), prescription medications (such as bupropion and varenicline), counseling and support groups, and behavioral therapies. There are many smoking cessation apps available that can help individuals quit smoking. Today's most popular smoking cessation apps include Quit Genius, Smoke Free, MyQuit Coach, and Quit Tracker. These apps offer a variety of features, such as tracking your smoking habits, offering personalized support and motivation, providing information about the health benefits of quitting, and connecting you with a community of other people trying to quit smoking. The smoking cessation app market has grown steadily in recent years as more people turn to technology to help them quit smoking. These apps typically offer a variety of features and tools designed to help users quit smoking, such as tracking their progress, providing motivational messages and support, and offering strategies for dealing with cravings and withdrawal symptoms.
Overall, smoking cessation apps can be helpful tools for individuals trying to quit smoking. They can provide support, motivation, and a sense of accountability. However, it is important to remember that they are just part of a comprehensive quitting plan and should be used with other methods, such as nicotine replacement therapy and counseling.
Market Dynamics
Several factors drive the global smoking cessation apps market. Increasing awareness about the health risks associated with smoking is driving the market. As more people become aware of the health risks associated with smoking, they seek out tools and resources to help them quit. Smoking cessation apps provide a convenient and accessible way for individuals to get support and guidance as they work to quit smoking. The growing use of smartphones and mobile devices drives the global smoking cessation apps market. With the growing use of smartphones and mobile devices, there is a growing demand for mobile apps that can help people quit smoking. Smoking cessation apps provide a convenient way for people to access information, resources, and support wherever they are. Various smoking cessation tools are available, including nicotine replacement therapy (NRT) and prescription medications. There is a growing focus on wellness and self-care, and smoking cessation is an important part of a healthy lifestyle. Smoking cessation apps can help individuals take control of their health and positively change their lifestyles.
Additionally, support from healthcare providers, governments, and employers drives market growth. Healthcare providers and employers increasingly recognize the importance of smoking cessation. They are encouraging their patients and employees to quit smoking. Smoking cessation apps can be a valuable tool in this effort, providing individuals with the support and guidance they need to quit smoking successfully.
However, some factors hinder the market growth. A huge proportion of the global population still does not use a smartphone. Also, those using smartphones are not willing to use smart technology to quit smoking; rather, they opt for other alternatives.
The global smoking cessation apps market has been analyzed from three perspectives: Operating System, Feature, and Region.
Smoking Cessation Apps Market by Operating System
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Based on the operating systems, the global smoking cessation apps market has been segmented into Android and iOS.
The iOS platform segment is the largest revenue share in the global smoking cessation apps market. Since the release of its Health app in 2014, Apple has taken the lead in promoting apps that help people quit smoking. As a result, more smoking cessation app developers are making apps for the iOS platform, which has helped it gain market share. Apple provides a wealth of information and tools for creating high-caliber apps to help people quit smoking.
Furthermore, Apple has a sizable and devoted user base, which makes it a desirable platform for makers of smoking cessation apps. A larger potential user base for smoking cessation apps on the iOS platform equals greater potential revenue for app makers. Several studies have demonstrated user preferences for the iOS platform based on demographics, dedication, and spending power. Since Apple is a well-known and reputable company, smoking cessation apps available on the iOS platform may have more credibility and reliability. These elements support the expansion of the iOS platform market. Kwit, Quit Smoking, QuitGuide, Quit Smoking Assistance, Quit Smoking IMMEDIATELY, QuitSure, and Stop Smoking Hypnosis are just a few examples of the numerous apps available to help individuals quit smoking.
The Android platform segment is the second-largest revenue share in the global smoking cessation market. This is because of the affordability and customization. Since Android outsells iOS in market share, more Android users might be interested in smoking cessation apps. As a result, there are now more Android-compatible smoking cessation apps accessible. Also, Android is renowned for its customization capabilities, which can enhance the user experience and appeal of smoking cessation apps. Android users choose smoking cessation apps with individualized features like measuring nicotine intake and offering mindfulness and meditation instruction. Those who might not be able to afford an iPhone or iPad can still get smoking cessation programs on an Android device because Android devices are frequently less expensive than iOS devices. Android is an open-source platform, so developers can more easily create and distribute smoking cessation apps without going through a strict review process. This has led to a wider selection of smoking cessation apps on the Android platform. Some smoking cessation apps on Android are EasyQuit, QuitGenius, Kwit, QuitTracker, etc.
Smoking Cessation Apps Market by Feature
Based on the features, the global smoking cessation apps market has been segmented into Tracking, Meditation & Mindfulness, Personalized Guidance, and Others.
Tracking features accounts for the largest global smoking cessation apps revenue share. Many smoking cessation apps include tracking features to help users monitor their progress toward quitting smoking. These features typically allow users to record their smoking habits, such as the number of cigarettes smoked per day, the triggers that lead to smoking, and the cravings they experience. The smoking diary feature allows users to record the date and time they smoked, the number of cigarettes smoked, and any relevant notes. Some apps may track health metrics such as heart rate, blood pressure, and lung function to show the user how quitting smoking positively affects their health. Apps may send reminders to users to keep them motivated and remind them of their reasons for quitting. Users can track the intensity and frequency of their cravings, and record what they were doing or feeling when the craving occurred. This feature allows users to track how much money they save by not buying cigarettes. Many apps use badges or achievements to encourage users to stay on track with their quitting goals. Overall, tracking features can be very useful in helping users quit smoking by providing them with insights into their smoking habits and progress and keeping them motivated to stay on track with their goals.
Smoking Cessation Apps Market by Region
Based on region, the global smoking cessation apps market has been segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
North America accounts for the largest global smoking cessation market revenue share. This dominance is because of factors such as the increasing awareness about the harmful effects of smoking, the rising adoption of e-cigarettes as a smoking cessation aid, and the growing use of mobile apps. Several apps are available to help smokers quit smoking, such as Quit Genius, Smoke Free, and MyQuit Coach. These apps offer a range of features, such as tracking smoking habits, setting goals, providing motivational messages, offering virtual coaching, and connecting users with support groups. As the demand for smoking cessation apps continues to rise, app developers are expected to invest more in research and development to create innovative and effective solutions to help smokers quit. The market is also likely to witness increased competition, with more players entering the market to capitalize on the growing demand.
The smoking cessation market in Europe is projected to grow at a high revenue CAGR. The report suggests that an increasing number of smokers in Europe are using mobile apps to quit smoking, which is driving the market's growth. Some popular smoking cessation apps in Europe include Quit Genius, Smoke Free, MyQuit Coach, and Kwit. These apps use various methods to help smokers quit, such as providing motivation and support, tracking progress, and offering personalized plans and tips. Several apps are specifically designed for use in certain European countries. For example, "Rauchfrei" is a smoking cessation app for German speakers, while "Zerosmoke" is a French-language app for smokers in France. Overall, Europe's smoking cessation apps market is growing rapidly as more smokers turn to technology to help them quit.
The smoking cessation app market in the Asia Pacific region has been growing steadily over the past few years. The market growth is driven by factors such as increasing awareness about the health risks associated with smoking, growing adoption of smartphones and other mobile devices, and rising demand for convenient and cost-effective smoking cessation solutions. In addition, governments in many countries in the Asia Pacific region are implementing policies and initiatives aimed at reducing smoking rates, which also contributes to the market's growth.
Some key players operating in the smoking cessation app market in the Asia Pacific region include Quit Genius, Kwit, Smoke Free, and Quit Genius. These companies offer a range of mobile apps and digital tools to help individuals quit smoking, such as personalized quit plans, daily motivational messages, and real-time support from trained coaches.
Competitive Landscape
Some of the prominent players operating in the global smoking cessation apps market are: -
The market for smoking cessation apps is highly competitive, with a range of companies and products vying for user attention. With the increasing number of individuals looking to quit smoking and the growing interest in digital health and wellness, the market for smoking cessation apps will likely continue to grow and evolve in the coming years.
Strategic Developments
The global smoking cessation apps market is expected to grow at a revenue CAGR of 12% in the forecast period.
Pfizer Inc., Leaf Group Ltd., Pivot Health Technologies, Inc., QuitTracker, National Cancer Institute (NCI), Quit Genius are a few key players in the global smoking cessation apps market.
The tracking segment has the largest revenue share in the global smoking cessation apps market.
The increasing awareness regarding the health risks associated with smoking is driving the global smoking cessation apps market.
*Insights on financial performance are subject to the availability of information in the public domain
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Snehal Deshmukh
Principle Consultant
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