Feminine Hygiene Products Market
Number of pages: 100 | Report Format: PDF | Published date: November 24, 2022
Historical Years – 2020 | Base Year – 2021 | Forecasted Years – 2022-2030
|
Report Attribute |
Details |
|
Market size value in 2021 |
US$ 36.97 billion |
|
Revenue forecast in 2030 |
US$ 58.29 billion |
|
Growth Rate |
CAGR of 4.58% from 2022 to 2030 |
|
Base year for estimation |
2021 |
|
Forecast period |
2022-2030 |
|
Segments covered |
product type, distribution channel, and region. |
|
Regional scope |
North America, Europe, Asia Pacific, and the Rest of the World (ROW) |
The global feminine hygiene products market was pegged at US$ 36.97 billion in 2021 and is expected to register a revenue CAGR of 4.58% during the forecast period.
Market Fundamentals
The term "feminine hygiene products" is commonly used to describe products used by women for personal hygiene. The products are used for menstruation, vaginal discharge, and other vulvar and vaginal biological functions. These products are largely intended to promote health and wellness, comfort and cleanliness, injury prevention or treatment, infection prevention, and recovery from chronic diseases.
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Market Dynamic
The rising awareness related to female hygiene, increased government initiatives, campaigns, and NGOs are the major factors influencing the global feminine hygiene products market revenue growth. Furthermore, increasing female disposable income and women empowerment are supporting the revenue growth of the market.
The introduction of innovative, and comfortable products in the market are attracting women to opt for hygiene products. In addition, the recommendation for female hygiene products by healthcare professionals is further increasing the market potential. However, less awareness about feminine hygiene in low- and middle-income countries is expected to restrain the market revenue growth to some extent.
Market Ecosystem
The global feminine hygiene products market has been analyzed from three perspectives: product type, distribution channel, and region.
Feminine Hygiene Products Market by Product Type
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Based on product type, the global feminine hygiene products market is segmented into menstrual care products and cleaning and deodorizing products.
The menstrual care products segment is further sub-segmented into sanitary napkins/pads, tampons, panty liners, and others which include menstrual cups & period panties.
The Menstrual care products segment holds the majority of the market revenue share. The large revenue share is attributed to the ease of access to safe, affordable, and comfortable sanitary materials which maintain menstruation. The products reduce the risk of infections. Additionally, governments in many countries are taking efforts to raise awareness related to female hygiene by running many campaigns. Furthermore, several government and non-government organizations are tackling period poverty in low- and middle-income countries. For instance, in Nigeria, the Abuja Hub of the Global Shapers Community targets period poverty with the Pad & Pant Project, which holds awareness seminars on important menstrual facts.
Feminine Hygiene Products Market by Distribution Channel
Based on the distribution channel, the global feminine hygiene products market is segmented into supermarkets/ hypermarkets, drug stores, convenience stores, and others which include department stores and online stores.
The supermarkets/ hypermarket segment is the leading global market in terms of revenue share. The large revenue share of this segment is attributed to the easy bulk purchase of products from supermarkets/hypermarkets, and the availability of various discounts on the products. Furthermore, the availability of various brands is another factor supporting the revenue growth of this segment.
Feminine Hygiene Products Market by Region
Based on the region, the global feminine hygiene products market has been segmented into North America, Europe, Asia Pacific, and the rest of the world.
In terms of revenue share, the market for feminine hygiene products is dominated by Asia Pacific. The substantial revenue share can be attributed to the large female population in countries of India and China, rapid urbanization, increasing disposable income, and increased awareness of menstrual hygiene management.
Europe is expected to acquire a considerable proportion of the global feminine hygiene products market revenue due to widespread awareness of menstrual health and feminine hygiene-related products in this area. Furthermore, factors such as high demand and sales of sanitary towels, and tampons are the major factors driving the market revenue growth in this region.
Competitive Landscape
Some of the prominent players operating in the feminine hygiene products market are:
Rising awareness related to female hygiene, initiatives by government organizations and NGOs, increasing female disposable income, and women empowerment is the major factor governing the revenue growth of the global feminine hygiene products market.
Procter & Gamble Co., Unicharm Corp., Ontex Group NV. Kimberly-Clark Corp., and Maxim Hygiene are among the key companies operating in the global feminine hygiene products market.
Lack of awareness about feminine hygiene in low- and middle-income countries is the major factor restraining the market revenue growth to some extent.
The term "feminine hygiene products" is commonly used to describe products used by women for personal hygiene. The products are used for menstruation, vaginal discharge, and other vulvar and vaginal biological functions.
The global feminine hygiene products market is expected to register a revenue CAGR of 4.58% during the forecast period.
*Insights on financial performance is subject to availability of information in public domain
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