Number of pages: 100 | Report Format: PDF | Published date: July 04, 2023
Historical Years – 2021 | Base Year – 2022 | Forecasted Years – 2023-2031
According to the deep-dive market assessment study by Growth Plus Reports, the global oral care market was valued at US$ 49.1 billion in 2022 and is expected to register a revenue CAGR of 5.46% to reach US$ 79.3 billion by 2031.
Oral Care Market Fundamentals
Oral care refers to the practice of maintaining good oral hygiene and keeping the mouth clean and healthy. It involves a range of activities and practices aimed at preventing oral diseases, maintaining fresh breath, and promoting overall oral health. Oral care includes both self-care practices performed by individuals and professional dental care provided by oral health professionals.
Oral Care Market Dynamics
There is a growing emphasis on oral health awareness among consumers. People are becoming more aware of the importance of maintaining good oral hygiene and its impact on overall health. This increased awareness drives the demand for oral care products and services. The global population is aging, leading to an increased focus on oral health among older adults. Older adults often face oral health issues such as tooth loss, gum disease, and dry mouth. As a result, there is a higher demand for oral care products and treatments specifically designed for this demographic.
Additionally, the oral care industry is experiencing technological advancements that enhance the effectiveness and convenience of oral care products. For example, electric toothbrushes with advanced features, such as pressure sensors, timers, and Bluetooth connectivity, are gaining popularity. Technological innovations in oral care products and devices drive market growth. Increasing disposable income in many regions allows consumers to prioritize oral health and invest in premium oral care products and services. Consumers are willing to spend on products with added benefits, such as teeth whitening, sensitive teeth relief, and advanced dental treatments, driving the market growth. There is an increasing demand for personalized oral care solutions. Companies are developing products that cater to specific oral health needs, such as sensitive teeth, enamel strengthening, and gum care. Customized oral care solutions provide consumers with tailored options to address their unique oral health concerns. The shift from treatment-oriented dental care to preventive care is a significant trend in the oral care market. Dental professionals and consumers emphasize the importance of preventive measures, such as regular brushing, flossing, and professional cleanings, to maintain oral health and prevent dental issues. This trend drives the demand for preventive oral care products and services.
While oral health awareness is increasing, segments of the population still lack sufficient knowledge about oral care practices and their importance. Limited awareness can hinder the adoption of proper oral hygiene habits and using oral care products, affecting the market growth. Price sensitivity among consumers can pose a challenge in the oral care market. Some consumers may prioritize affordability over the quality or efficacy of oral care products. This can impact the premium or specialized oral care product market and create price-driven competition. The oral care market is not immune to the presence of counterfeit or low-quality products. Counterfeit oral care products can pose risks to consumers oral health and undermine trust in the market. Ensuring product authenticity and consumer safety is a challenge for manufacturers and regulators. Certain regions or underserved communities may have limited access to oral care services, including dental clinics and professionals. This can hinder individuals' ability to receive proper dental care, impacting the demand for oral care products and treatments. The oral care industry, like other consumer product sectors, faces challenges related to sustainability and packaging waste. The use of plastic packaging and disposal of used oral care products contribute to environmental concerns. Manufacturers increasingly focus on sustainable packaging solutions, but addressing this challenge fully requires innovative approaches and industry-wide initiatives. The oral care market is highly competitive, with numerous brands and products vying for consumer attention. Differentiating products and building strong brand loyalty can be challenging, especially for new entrants or smaller companies. Effective marketing strategies and product innovation are essential to stand out in the market.
Oral Care Market Ecosystem
The global oral care market has been analyzed from the following perspectives: by product type, end user, and region.
Oral Care Market by Product Type
Based on the product type, the global oral care market is segmented into denture care, breath fresheners, toothpaste, dental floss, toothbrushes and replacements, and mouthwashes and rinses.
Toothpaste registered more than 26.04% of revenue share in the global market in 2022. Maintaining oral hygiene is crucial for overall health and well-being. Dental professionals recommend Regular brushing with toothpaste to prevent tooth decay, gum diseases, bad breath, and other oral health issues. The awareness and emphasis on oral health have led to the widespread use of toothpaste as an essential product. Toothpaste formulations contain ingredients like fluoride, antibacterial agents, and abrasives that help remove plaque, prevent tartar buildup, and maintain dental hygiene. These properties make toothpaste effective for preventing oral health problems and maintaining oral freshness. Toothpaste formulations often include flavoring agents such as mint or other refreshing flavors. These flavors provide a pleasant taste and help combat bad breath, promoting oral freshness and confidence. Fresh breath is a desirable attribute for social interactions, leading to the widespread use of toothpaste. Brushing teeth with toothpaste is a daily habit for most people worldwide. It is ingrained in daily hygiene routines, typically performed at least twice a day. The regular and frequent use of toothpaste ensures a consistent demand for the product, driving its dominance in the oral care market.
Oral Care Market by End User
Based on the end user, the global oral care market is segmented into pharmacies and drug stores, supermarkets/hypermarkets, online retail stores, convenience stores, and others.
Supermarket accounts for a notable revenue share in the global market. Supermarkets and hypermarkets offer various oral care products from various brands, including toothbrushes, toothpaste, mouthwash, dental floss, and other oral care accessories. This extensive product selection allows consumers to find and compare different options conveniently in one place. Supermarkets and hypermarkets are easily accessible to many consumers, providing a convenient shopping experience. These retail outlets are typically located in residential areas or commercial centers, allowing consumers to purchase oral care products while doing their routine shopping. The widespread presence of supermarkets and hypermarkets ensures easy access to oral care products for a broad consumer base. Supermarkets and hypermarkets often offer competitive pricing on oral care products due to their purchasing power and ability to negotiate with suppliers. They can leverage economies of scale to offer discounted prices and promotional offers, attracting price-conscious consumers. Bulk discounts, loyalty programs, and special promotions further incentivize consumers to purchase oral care products from these outlets. Supermarkets and hypermarkets dedicate significant shelf space to oral care products, ensuring high visibility and exposure for various brands. Supermarkets and hypermarkets offer a one-stop shopping experience where consumers can purchase various household items, groceries, personal care products, and oral care products in a single visit. This convenience encourages consumers to include oral care products in their regular shopping lists, leading to higher sales in these retail outlets. Supermarkets and hypermarkets are well-established retail channels with a strong reputation and consumer trust. Consumers often perceive these outlets as reliable sources for quality products, including oral care items. This trust factor enhances the dominance of supermarkets and hypermarkets in the oral care market. Supermarkets and hypermarkets utilize attractive promotional displays and in-store marketing techniques to promote oral care products.
Oral Care Market by Region
Based on the region, the global oral care market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
North America dominates the global market. North America has a well-developed healthcare system and significantly emphasizes oral health awareness and education. Consumers have a high level of awareness regarding the importance of oral hygiene and regular dental care. This awareness drives the demand for oral care products and services, contributing to market dominance. North America has a relatively high per capita income and a large population with disposable income. This affluence allows consumers to prioritize their oral health and invest in premium oral care products and services. The willingness to spend on quality oral care products supports the growth of the market in the region. North America is a hub for technological advancements and innovation in the oral care industry. The region is home to several leading manufacturers and research institutions that develop advanced oral care products and technologies. This technological expertise gives North America a competitive advantage, attracting consumers and driving market dominance. North America has a well-established and highly developed dental industry, with many dental professionals and clinics. The region has a high dental visitation rate, and individuals are more likely to seek regular dental check-ups and treatments. This results in a higher demand for oral care products recommended by dental professionals, further driving market dominance. North American companies are known for their innovative oral care products and effective marketing strategies. Continuous product innovation, such as introducing advanced toothbrushes, teeth whitening solutions, and specialized oral care treatments, appeals to regional consumers. Effective marketing campaigns and advertising further drive product demand and market dominance. North America is home to several major oral care product manufacturers and brands with a strong market presence. These companies have extensive distribution networks, marketing capabilities, and brand recognition, giving them a competitive edge in the market.
The prominent players operating in the global oral care market are:
Oral care refers to the practice of maintaining good oral hygiene and keeping the mouth clean and healthy.
GlaxoSmithKline Plc., Unilever Plc., and LG Corporation are some of the major market players in the global oral care market.
The availability of counterfeit products and lack of oral health awareness in underdeveloped countries are some of the restraints obstructing the growth of the global market.
The toothpaste segment dominated the global oral care market in 2022.
Increasing oral health awareness and the rising prevalence of dental caries are some of the major factors driving the global market.
*Insights on financial performance are subject to the availability of information in the public domain