Fertility Testing Kits Market

Report Overview

According to the deep-dive market assessment study by Growth Plus Reports, the global fertility testing kits market was valued at US$ 542.66 million in 2021 and is expected to register a revenue CAGR of 7.96% to reach US$ 1,081.16 million by 2030.

Market Fundamentals 

Fertility test is the method by which a person's reproductivity is evaluated. It includes the physical and medical evaluation to determine a person's capacity for naturally becoming pregnant. Both men and women are susceptible to several problems associated with the reproduction. A reasonable period of unprotected intercourse without conception establishes the condition of infertility. To determine the primary cause of infertility, couples have fertility tests. To identify the precise issue and provide appropriate therapies, the doctor or gynecologist first evaluates the fertility test results. Therefore, the global market is expected to grow significantly due to the rising demand for fertility testing kits.

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Market Dynamics

The factors influencing the revenue growth of the global fertility test kits market include the decline in fertility rates for both men and women and the rise in the prevalence of first-time pregnancies among women. Additionally, factors including the increased awareness of fertility testing among people in developed and emerging nations, and the rising acceptance rate of technologically advanced ovulation monitors are boosting the market for fertility tests. 

Furthermore, due to the declining fertility rate brought on by urban dwellers' unhealthy lifestyles and the rise of PCOS in females’ young women are increasingly in need of remote monitoring and self-testing, which is creating attractive market expansion potential. The affordability and accessibility of various kits in online stores are credited with increasing market demand. The market is expected to expand if private groups put a lot of effort into creating new methods and tools for determining men's and women's fertility rates.

However, if the user is on any reproductive medications, the ovulation test will not function properly. When a woman is above 40 or is already close to menopause, the ovulation test is ineffective. The usage of ovarian stimulation test kits and the advantages of employing devices are not well known, which is a barrier to their revenue growth, particularly in developing nations. Also, the poor degree of accuracy of various testing methods is a significant restraint that may have an impact on the expansion of the fertility testing kits market. 

Market Ecosystem

The global fertility testing kits market is analyzed from different perspectives, viz. product, mode of purchase, gender, end-user, and region. 

Fertility Testing Kits Market by Product

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Based on the product, ovulation predictor kits, fertility monitors, male fertility testing products, and others can be found in the global market for fertility testing. 

Due to its low price and accessibility in retail shops, the ovulation test kit segment is expected to perform well in 2021. Ovulation predictor kits are quite effective and are enough to keep costs, the rising prevalence of pregnancies in middle-aged women, and the growing demand for kits under control. In comparison to natural fertility testing methods like calendar methods and cervical mucus tracking, it is simple, inexpensive, and more accurate. Male fertility testing services are also likely to work consistently over the expected time frame. 

Fertility Testing Kits Market by Mode of Purchase

Based on the mode of purchase the worldwide fertility testing kits market is segmented as, non-prescription/OTC based purchase, direct or prescription-based purchase, and online purchase. 

The OTC segment accounts for a large revenue share of the market. The tendency of patients toward self-monitoring of health concerns, increased initiatives by market participants to raise knowledge of fertility, and the expanding preference for confidentiality and accessibility of test results are all factors contributing to this segment’s rapid revenue growth.

Fertility Testing Kits Market by Gender

Based on gender, the global fertility testing kits market is segmented into female and male. 

The female segment accounts for the largest revenue in the market. According to the U.S. Department of Health and Human Service, In the United States, around 9% of males and 11% of women of reproductive age suffer fertility issues. Both men and women experience a loss in fertility with respect to their age, but women are more affected than males. Women are roughly half as fertile in their 30s as they are in their early 20s, and their likelihood of becoming pregnant dramatically decreases after age 35. With ageing, male fertility also decreases, but it happens more gradually. Thus, the demand of female fertility testing kits is gradually increasing. 

Fertility Testing Kits Market by End User

Based on the end-use the global fertility testing kits market is segmented into home care settings, fertility clinics, hospitals, and others. 

The use of fertility testing kits in the home healthcare environment is found to hold the largest market share in 2021. The easy availability of fertility and ovulation monitoring kits is one of the main elements that has contributed to the market segment's strong performance. The surge in fertility testing options for both men and women may have contributed to the market's outstanding performance throughout the expected time frame.

Fertility Testing Kits Market by Region

The worldwide fertility testing kits market is distributed over four geographical regions: North America, Europe, Asia Pacific, and Rest of the World. 

North America dominates the global fertility testing kits market due to rising awareness of pregnancy detection techniques and rising fertility rates. For example, according to the National Center for Health Statistics In 2016, 1000 women between the ages of 15 and 44 gave birth in the United States. A favourable environment for market expansion exists in the Americas due to the increased prevalence of adolescent pregnancy and the existence of significant market participants. There is a high rate of infertility among the members of population, the market audience is more aware of fertility testing, and a wide variety of fertility testing products are readily available on the market, among other important factors that have helped the geographic region perform well in the market for fertility testing devices.

Competitive Landscape

The most predominant companies holding the global fertility testing kits market are:

• Church & Dwight Co., Inc.
• Swiss Precision Diagnostics GmbH
• Quidel Corporation
• HiLin Life Products, Inc.
• Geratherm Medical AG
• AdvaCare Pharma
• bioZhena Corporation.
• Mira Care 
• TaiDoc Technology Corporation
• Prestige Consumer Healthcare Inc.
• Fairhaven Health, LLC.
• Fertility Focus Limited
• Geratherm Medical AG
• Babystart Ltd.
• Sensiia 

Strategic Development

• In August 2021, L Catterton, and Crown Laboratories, a global skincare company and portfolio company of Hildred Capital Management LLC, announced the acquisition of StriVectin. 
• In June 2021, the distribution of the REVEAL Rapid AST system by particular diagnoses in Europe was announced by bioMérieux, strengthening the market for rapid testing kits in the European region.
• In February 2021, A home-based sperm testing business, ExSeed Health and Fertility Focus collaborated. As part of the agreement, both companies would work together to offer pregnant couples solutions.

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