Particularly
since the COVID-19 pandemic, telemedicine services are regularly employed.
Along with emergency care, the telemedicine sector offers a wide range of
clinical care and services, such as remote health monitoring, mental health
counselling, digital interpretation of lab or x-ray results, and virtual
consultations with medical experts. Furthermore, the insurance companies are
committing more resources to this kind of healthcare. The trend of adopting
telemedicine services is anticipated to gain pace in the upcoming years as a
result of greater adoption and efficiency of these services. For instance, virtual
patient check-ins, e-visits, and therapies for mental health conditions are all
covered by Medicare, a government-run national health insurance programme in
the United States. This has led to effective health reimbursement plans and
insurance coverages thus driving the market growth.
Additionally,
the region's telemedicine coverage has increased as a result of the health
insurance mandates in nations like the UAE, Oman, and Saudi Arabia. In Middle
Eastern nations, telemedicine is adopted quickly, effectively, and gradually.
For instance, in May 2020, the National Health Regulatory Authority of Bahrain
granted the first licence for a telemedicine service, which set off a series of
additional projects. Telemedicine is becoming a common practise in Kuwait among
a number of governmental and commercial healthcare organisations and
institutes. 40 operating rooms in 10 government hospitals were linked via the
Kuwait Surgical Telehealth Network for remote patient monitoring and video
surgery. A national telemedicine programme called CoronaCareKW was also
developed in the nation during the COVID-19 pandemic, offering online
consultation and counselling from volunteer mental health professionals. However,
the subject of healthcare fraud is important. There are many different methods
to take advantage of a patient or a doctor. For instance, a physician's
identity and accounts can be utilised to obtain money from the insurance
provider, or institutional providers who are ineligible or not identified can
submit false claims using poor coding and billing.
The
Middle East and Africa market is also stimulated by population increase as well
as the rising prevalence of chronic diseases, especially in South Africa. One
of the few nations in the Middle East and Africa to provide universal health
insurance to all of its inhabitants is South Africa. However, despite its slow
start, telemedicine in South Africa still has potential as a technology to
improve the provision of healthcare, particularly in the nation's rural areas.
Even though it is against the law for patients to communicate with doctors via
telemedicine platforms, conversations between medical professionals from rural
hospitals and specialists from specialised hospitals would aid in more accurate
diagnosis and treatment. Additionally, telemedicine had gained a lot of
interest from academics, researchers, private businesses, and health
professionals, which is supported by the notable accomplishments made in the
South African public health arena.
Other
nations in the Middle East and African region include those in Qatar,
Iran, Iraq, Turkey, Israel, North Africa, and many other countries. Due to the
lack of access to wound care, the market for telemedicine is anticipated to
increase steadily. However, numerous healthcare systems are working to enhance
wound care. Additionally, the nation's evolving healthcare systems are
utilising the market expansion.
Some
of the prominent market player in the telemedicine market include Medtronic Plc,
Koninklijke Philips N.V., CISCO Systems Inc., McKesson Corporation, Teladoc
Health Inc., Siemens Healthineers AG, Cerner Corporation, AlTibbi and other
notable players.
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